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Behind the scenes

Ikovaline

SaaS and web development studioExplainer video

An offer that takes three minutes to explain in a meeting, condensed into thirty seconds for the homepage. Writing, art direction and animation in Ikovaline's identity, approved from the first version.

Vertical version

The same video, designed for the phone.

Reframed and recomposed in 9:16 for stories, Reels and mobile ads, without losing what makes the product clear.

How this video was made, step by step.

01

Analysis

We never start with the image. We start with the business.

An audit of your market, your competitors and your audience: who needs to be convinced, of what, and what's stopping them today. That analysis decides the message, not the other way around.

02

Pre-production

The script is approved before the first frame.

Script, voice-over, storyboard: every shot is laid out in black and white and approved with you. No surprises along the way: the back-and-forth happens here, while it's still cheap.

03

Art direction

A visual world that belongs to your brand, not to a stock library.

Moodboard, style frames, type and colour choices: we build a visual identity specific to the project, aligned with your brand guidelines and recognisable from the very first second.

04

Animation

Where the motion comes to life, frame by frame.

Animation, pacing, transitions, sound design: every detail is crafted to serve the message. You follow progress at each stage with clear approval points.

05

Finishing & marketing

A delivered video is only useful if it's seen.

Exports optimised for each platform, format variations, distribution recommendations: we don't leave you with a file, we leave you with a plan.

Your project deserves the same process.